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Last updated: June 9, 2026
The Shore Academy ("we," "us," or "our") is an ocean-safety and swim school serving South Florida. This Privacy Policy explains what information we collect, how we use it, and the choices you have. By using our website or submitting information to us, you agree to the practices described here.
We collect information you provide directly to us — for example, when you fill out a contact form, a booking request, or a lead form on Facebook or Instagram. This may include your name, email address, phone number, the city or location you prefer, and details you choose to share about who the lessons are for (such as a child's age or swimming experience).
We also automatically collect limited technical and usage data when you visit our website, such as your device and browser type, pages viewed, and referring links, through analytics and advertising tools described below.
We use the information you give us only to operate and improve our services, including to: respond to your inquiries; schedule, confirm, and manage lessons; send you session details, reminders, and updates; process payments; and, where permitted, share relevant offers about our programs. We do not use your information for unrelated purposes.
We do not sell your personal information. We share it only with service providers who help us run our business — such as scheduling and customer-relationship tools, email and messaging providers, payment processors, and analytics and advertising platforms (including Google and Meta) — and only as needed to provide our services. We may also disclose information if required by law or to protect our rights, users, or the public.
Our website uses cookies and similar technologies, including Google Analytics and the Meta Pixel, to understand how visitors use our site and to measure and improve our advertising on Facebook and Instagram. These tools may collect information such as pages visited and actions taken. You can control cookies through your browser settings and opt out of personalized advertising through your Google and Meta account settings.
Many of our students are minors. We do not knowingly collect personal information directly from children. Any information about a child is provided by a parent or legal guardian for the sole purpose of arranging and delivering lessons. If you believe a child has provided us information without parental consent, please contact us and we will promptly delete it.
You may unsubscribe from marketing messages at any time using the link in our emails or by replying to opt out of texts. You may also request access to, correction of, or deletion of the personal information we hold about you by contacting us at the address below. We will respond in accordance with applicable law.
We keep personal information only as long as needed to provide our services and meet legal obligations, then delete or anonymize it. We use reasonable administrative and technical safeguards to protect your information, though no method of transmission or storage is completely secure.
We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date above. Material changes will be posted on this page.
Questions about this policy or your information? Email us at info@theshoreacademy.com.